Our Ethics and Values

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Delivering outstanding service and care to our guests, employees, community and environment to create a brighter future for all.

Greeting guests from near and far we welcome a fusion of cultures; through our customer journey we actively promote conscious consumerism. We strive to educate our stakeholders in our sustainability and community initiatives. We continually work to reduce our carbon footprint and support the disadvantaged to create a brighter future for all. 


We take our responsibility to the environment seriously; over the years we have reduced our water and energy consumption by implementing eco-friendly procedures such as automatic lighting and encouraging guests to use their towels more than once. Looking to the future we know we need to collectively adopt policies on reduced plastic use and waste, further energy saving and conserving green spaces, and we're adopting internationally recognised awards to help us achieve our goals. The Green Key Award, awarded to the Wild Boar, is a leading standard for excellence in the field of environmental responsibility and sustainable operation within the tourism industry and will excel our current efforts to reduce our carbon footprint. Learn more about our sustainability efforts.


Giving back to our community

Through our visitor giving scheme and fundraising efforts we have been able to support numerous community and sustainability projects. The projects supported include conservation and restoration of the landscape, children's charities and cancer charities. Our donations have benefited those who live in the national park as well as those who visit. Learn more about our community support initiatives


Training and Development culture

We have a strong training and development culture. Employees are encouraged to take up part-time studying to enhance their on-the-job training. This includes advanced food and beverage diplomas, gym instructor and personal training awards as well as management courses. We have many long-service employees who have progressed to management level, who have swapped departments or transferred hotels to see their careers progress. We motivate all team members to strive for a successful and enjoyable career within the group. 


Customer Service

Throughout English Lakes Hotels, Resorts & Venues we train our employees to adopt a '+1 culture'. This culture encourages service which goes above and beyond usual expectations. Staff members can be nominated for a +1 award by guests, visitors and team members. An award would see the team member receive a +1 badge and certificate and as an employee receives more nominations special 'milestone' badges are awarded. We always acknowledge and appreciate the incredible service our employees provide to visitors.