English Lakes Entry Into Hospitality

The venue’s connections to tourism in the Lake District date back to the beginning of the 1700s, and as part of English Lakes Hotels’ 70th anniversary celebrations for the hotel in 2023, we talk to Anne Cook (nee Berry) about how her family’s entry into the hospitality industry all started.

 

Post War Tourism in The Lake District

Anne, the sister of Michael Berry OBE and great aunt to current managing director of the hotel group Ben Berry, was fully immersed in the arrangements for the re-opening of  Low Wood Bay  in 1953 once her family had established itself as the new management team.

Times of course were very different then in the years following the second world war.  Whilst living standards were improving, the backdrop was of a country having faced long periods of hardship, shortages of goods and rationing.  According to the National Archives, it was only in 1953 that sweet and chocolate rationing ended!

By the early 1950s, tourism in the Lake District was becoming more established as people were beginning to be able to afford holiday breaks in popular places like the Lake District – in many cases with holiday pay for the first time.  Factory shutdowns for maintenance would take place at similar times of year, usually late summer, and so the concept of holiday making in the UK rapidly accelerated as society became more affluent.

 

 

Anne takes up the story:

"I’m the sister of Michael Berry who worked so hard to make Low Wood Bay and the group’s other hotels part of the scene in the Lake District.

"Low Wood Bay at the time wasn’t open all year round.  It was a seasonal venture over the late spring and summer and closed down for the winter months.  It would have been unaffordable to open its doors in the winter, a huge contrast to the way hospitality has developed so fantastically well in modern times.

"At the time, my own family lived in  Blackpool  and once a year we would ride our bikes all the way up to Windermere – some 60 miles in all.  Mum would send our clothes and things up by train.  It was marvellous fun cycling up – I mean, we knew the route well and the roads were pretty quiet and safe back then.

"I was actually up there just before Low Wood Bay opened under my uncle Norman Buckley’s management.

"It so happened that I was a student and so went up there to work over the summer.  I recall it being very hard work actually!"

International visitors

"I suppose most of our guests were British at that time.  International travel hadn’t really taken off by then but I do remember several exciting occasions with coaches arriving loaded with visitors from America, perhaps wanting to be some of the first from across the Atlantic to see and experience  the world of Beatrix Potter  and >Wordsworth.  Not surprisingly, they often seemed a little dishevelled and exhausted from their lengthy transatlantic journeys on arrival, so we served them coffee to lift their spirits and perk them up.

"Every evening we seemed to be in the bar and there was music.  Arthur Henderson played the banjo and the guitar, Betty Buckley played the mandolin and we all used to sing – it was terribly jolly.  I remember it being a very cheerful place to work and at a time when facilities were a good deal more Spartan than they are now.

"Building the conference centre made a huge difference in taking the venue forward. That was a huge development. The big dining room, now The W, doubled in size. Then the offices and staff quarters sprang up.  My children have stayed in the  rooms and they love it.

"What hasn’t changed about Low Wood Bay of course is its commanding position on the lake.  The marina has been added since the 50s which is lovely and the view across Windermere is magnificent.  You can walk up the fell at the back up to Troutbeck.  The hotel is in a glorious position and it’s been developed wonderfully. I thoroughly approve!"

 

Low Wood Bay Resort & Spa the perfect Lake District base

Low Wood Bay Resort & Spa, nestled on the Lake Windermere shoreline in the heart of the Lake District National Park, provides an ideal Lake District base, whether it's just an overnight stop whilst passing through or a few days R&R. Guests have a choice of venues within the resort to eat and drink as well or can relax and unwind in the hotel's spa. For those a little more energetic the hotel's Watersports Centre offers a range of water based activities.

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